“Tortoise Theory” for Success in Business Expansion

The story of ‘Tortoise & Rabbit’ takes each one of us to the golden childhood days with some fun filled competition around. Now we all are running race for successful life and facing cut-throat competition in every field.

However, lessons from story can be applied to growing businesses & Start-ups that can follow tortoise steps by being steady & consistent. One cannot be slow in this competitive world of business but he needs to have dynamic speed based on circumstances and road blocks on the way. For example – while driving we reduce the speed of vehicle on breakers and signal but again accelerate it, in this way we avoid accidents and turmoil. Similarly, one can change the business expansion speed based on current outcomes of business & competition and play this race intelligently like Tortoise.